At the beginning the person feels a need that he wants to satisfy:

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Then, depending on the budget available, you will have more or less the possibility of speeding up certain operations or choosing activities (such as paid advertising) that, if carried out with extreme professionalism, bring results in a shorter time than others. Finally, don't forget the Customer Journey : the deadlines to respect are certainly not only yours as a company, but also (and above all) those of your potential customer.


Then he begins to look for information to find a solution to his needs. He comes into contact with different touchpoints. Then, maybe, he realizes that he is not yet ready, for various reasons, to buy. He then decides to continue his armenia email list search. Meanwhile, time passes.

Ultimately, he will make his decision and purchase. As you can see from the image below, the purchasing process is long and complex: Customer Journey Map Source: edrawsoft.com 3. Budget Without money, you can't go anywhere.


It's bad to say, but it's true. The budget is used for: the resources , therefore the people involved in the project (they can be employees, collaborators, consultants, marketing & communication agencies, suppliers and so on); the platforms , since, regardless of the channel chosen, external platforms will have to be used to promote the site, the e-commerce, the company and the brand; marketing & communication activities , , such as advertising channels.