Email marketing for eCommerce

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Emails are still one of the most common forms of communication, which is why many global brands use them as a Digital Marketing tool.

According to recent data, average open rates for eCommerce emails sweden phone number list range from 15% to 25%, depending on the industry and the quality of the email list. And the conversion rate is usually around 1% to 5%, depending on the industry and the effectiveness of the campaign.

Before the popularization of email marketing, companies used a variety of marketing methods and tools to reach their customers and promote their products or services.

These traditional strategies had their advantages, but also limitations in terms of reach, personalization and measurement of results, compared to current digital tactics such as email marketing, which offer greater capabilities for reach, personalization, tracking and impact measurement in today's digital world.

Email Marketing for eCommerce

What is email marketing?
Email marketing for eCommerce is a strategy that involves using email to promote products, services, special offers and communicate with customers of an online store.

It consists of sending emails specifically designed to encourage interaction, increase sales, build customer loyalty and improve the overall shopping experience.

It is a powerful tool for building strong customer relationships, generating brand loyalty and increasing conversions. However, it is crucial to maintain a balance in the frequency and relevance of messages in order not to overwhelm recipients and to offer valuable content that motivates interaction and purchase.