Captivating storytelling will boost email marketing

[shaownhasan]

With things like engaging video content, interactive CTAs, and instant in-email messages, email marketing materials could become portals to products or services. Such changes in the way email marketing campaigns are created could increase customer engagement and click-through rates . Combined with AI technology, interactive components could dynamically incorporate user-generated content into emails, creating more compelling stories and increasing read and engagement rates. 5.-Email Marketing in 2020Everyone loves a good story, and if your small business has one, your email marketing plans should reflect that. Customers want to cement their relationship with a brand. Newsletters should provide information about employees, culture, social awareness and plans for the future. As a result, the customer will feel like they are travelling with the company. Sharing your company's story informally not only allows people to connect with your business , but it does so in a low-cost way that jumps into a person's inbox.


The story doesn't have to be exclusively small business email address about your business, though . You can put together a weekly roundup of news stories that relate to your industry. This shows prospects that you're up to date with the latest innovations and know your industry well. All of this reinforces your experience, while offering value to a broader demographic. And you also build a strong, engaged email list. This keeps existing customers in the funnel. So, take note of storytelling as part of the future of email marketing in 2020. 6.- Emails should be compatible with mobile devices future email This world is becoming more and more connected, in large part, due to the mini computers you carry around with you. As a ubiquitous technology, your smartphone is an individual platform that connects you to your email accounts, social networks, and personal data.