Screenshot of group impressions in Sprout Social

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Luckily, most social media monitoring tools let you hong kong business email list track insights across multiple channels from one dashboard. Sprout Social, for example, lets you create consolidated reports and get a birds-eye view of your overall social media performance.

3. Monitor customer sentiment
Understanding how people feel about your brand is just as important as knowing what they’re saying. Sentiment analysis involves studying the tone and emotions behind all the comments, reviews and mentions—so you know exactly what customers are thinking.

Customer sentiment can be positive, negative or neutral. Some tools like Sprout Social give you a sentiment score to help you quantify that metric. Use it to adjust your strategy to improve customer satisfaction and overall perception of your brand.

Screenshot of viewing sentiment in Sprout Social
4. Monitor your competitors
Don’t just monitor your own brand. Use these tools to keep an eye on your competitors and their strategies. What kind of content are they posting? Is their brand getting more mentions than yours? What’s the customer sentiment like?

Sprout gives you visual reports to help you monitor your competition and benchmark performance across various channels:

Tracking your competitors’ campaigns, publishing behavior, engagement rates, interactions, response timings and other strategies helps you learn from them, anticipate their moves and capitalize on any gaps in their strategy.