CRM data maintenance: Main Benefits

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Doing your CRM data maintenance regularly gives you a list of benefits:

1. Data cleansing ensures that customer communications are not duplicated and sales efforts are streamlined.

Regularly scanning the CRM database for business development directors email list duplicate entries of the same customer and merging them into a single record to prevent redundancy.

2. Data validation helps in maintaining the effectiveness of communication channels and prevents errors in reaching out to customers.

For example, you may want to double-check that phone numbers entered follow a specific format (eg, including country codes) and that email addresses are correctly formatted and belong to valid domains.

3. Data enrichment provides a more comprehensive view of the customer , enabling personalized marketing and service.

For example, you may want to add and update additional information to customer profiles.

It can include social media handles, purchase history, or demographic details gathered from public records or surveys.