Partial matches do not require symbols

[shaownhasan]

Modified broad match + keyword
Dynamic Search Ads (DSA) feature
Dynamic Search Ads (DSA) is a Google Ads feature that allows machines to cover keywords that humans cannot anticipate. Generally, you set up your ads based on the keywords that are likely to be searched, but the keywords you anticipate are not always the ones you expect. Many users search for unexpected keywords.

The DSA function increases the possibility of displaying ads even when users search for keywords that canadian ceo email lists you could not have anticipated.

[By type] Advantages and disadvantages of match types
After understanding the advantages and disadvantages of each match type, choose the type that will allow you to run your ads effectively.

Exact match
Of the four match types, exact match allows you to narrow down your keywords. The advantages and disadvantages are explained below.

merit
The advantage of setting an exact match is that you can expect an improvement in conversion rates. It also leads to an improvement in the quality score of your ads, which makes it easier for your ads to be rated higher. In addition, because the range in which your ads are displayed is narrower, you can also get a secondary effect of keeping advertising costs lower than with other match types.