You can also track access from smartphone apps, QR codes, etc

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Even if you have multiple ads or LPs in the same URL, you can set parameters to determine which ad or LP was accessed from. For example, you may have ads at the top and bottom of a web page, or multiple ads in an email newsletter. It is convenient because you can check all at once in Google Analytics, without having to check each ad's management screen.

In addition to websites, users can access your site from a variety of sources, including smartphone vp audit email list apps such as LINE, QR codes, and email newsletters. In order to measure the source of access in detail with Google Analytics, it is important to set parameters for each URL. If parameters are not set, the analysis of the source of access cannot be understood, and the analysis results will be aggregated under "direct."

Types and uses of URL parameters
The URL parameters to be set in Google Analytics are as follows. Here we will explain the content and usage of the data that can be analyzed.

utm_campaign ※Required
These are parameters that must be set when analyzing campaign data in Google Analytics
. They are mainly set when running sales or products that are time-limited. By naming the parameters after advertising campaigns or products, it becomes easier to understand the campaign details.

Example: utm_campaign=summer_foodmenu