No matter which model is used, generative AI can help brands create advertising materials more quickly. More importantly, generative AI can provide brands with the content fans want to see based on the content of fans' comments on social media, and use the ideas in the message text to generate new images. This democratizes the creative process and produces truly unique content.
With unique and resonant creatives, brands can improve their ad CTR and conversion performance. This is the aspect of marketing that Appier has always focused on: personalized content and eye-catching creative belarus phone number data that effectively drive conversions. With the development of AI and its applications, Appier continues to improve AI technology, develop advanced models and algorithms, create the most advanced AI recommended content and AI-generated advertising materials, and help brands effectively launch high-conversion marketing campaigns.
AI is now an ongoing process, and AI technology and applications have jumped into the mainstream; without AI, many brands would not be able to achieve today's marketing results. As more brands begin to drive digital transformation, the role that AI technology will play in any business will only become more important in the future.
Appier will continue to improve AI solutions that can create good returns on investment. In the period of economic uncertainty in 2023, it will use AI to strengthen brand competitiveness and accelerate the results of digital transformation.
1 Transformer model: It is a deep learning model that uses self-attention mechanism . It learns the context and meaning between contexts by tracking the relationships in sequence data. Under this mechanism, it allows more parallel operations, processes all input data at once, and can detect data elements in a series that interact and depend on each other in subtle ways, even ambiguous data elements , thereby using more Less data enables more accurate identification.