Now you will see how they did it to learn

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Through tools that allow you to spread very visual messages that impact the user and encourage them to participate. Best example to integrate Pinterest into your email marketing strategy For clarification purposes and to try to make all the information in the previous sections more visual, check out one of the best examples on the Internet of Pinterest integration strategies in the brand's email strategy. This example will surely serve as inspiration when developing your own interconnected strategy between the two platforms. Sony Electronics example sony pinterest This integration campaign between the brand's Pinterest profile and the email marketing strategy consisted of strengthening the link between users . And a side effect of this link was: An increase in traffic on the brand's social networks. And an increase in sales as well . All this because by promoting initiatives on a social network that is perhaps unknown to the client, a transfer of clients to other platforms is achieved.


Platforms that increase traffic considerably outlook email lists and begin to receive information in formats that they were previously unaware of. As a result, customers begin to receive stimuli that they had not been sensitive to before and begin to appreciate needs for the product that they had not appreciated before. and integrate Pinterest into your email marketing strategy. How did they do it? In this particular case, what happened was the following: two batches of emails were sent in which customers were informed of the existence of the social network Pinterest and Sony's profile on it. The first one was not opened by many of them and that is why the second batch was intended to reach those who did not open the email. Thus, the profile's followers increased considerably ; as did the participation rates.