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How Sprout gathered the data
We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.
Sprout Social’s Data Science team gathers this information by analyzing nearly 2 billion engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok.
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and making informed decisions.
However, it’s important to remember that your customers are more than just data points. How they feel about you and your brand is an important factor in purchasing decisions, and analyzing this chatter can give you critical business insights. Yet, it’s easy to overlook audience emotions when you’re deep-diving into metrics because they’re difficult to quantify.
AI-powered sentiment analysis can help with this.
Social media sentiment analysis is a powerful method savvy brands use to translate social media behavior into actionable business data. This, in turn, helps them make informed decisions to evolve continuously and stay competitive.