Chances are you will need to plan out several

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Messages from company management or interviews with team members. B.- B2C content: offers, discounts and entertainment As for B2C email marketing, this tends to be more light-hearted. Remember that the intention is to create an emotional response that provokes conversion in the moment . A good content strategy for this model is storytelling, since it is designed precisely to influence the emotions of customers. The key here is to grab the recipient's attention as quickly as possible. The tone of the subject line should be more personal and direct and offer a promise. Don't forget that the main goal is to sell right away. In addition, B2C emails must be visually appealing. It is recommended that the number of images exceeds the amount of text. Avoid including too much information, as this will not only turn off the reader, but may cause them to not even start reading.


What you want is to provoke a “hot” reaction and hotmail email list convert. Some of the most common content is: Promotions, offers and discounts. Newsletters and new blog posts. Abandoned shopping cart reminders. Event information. 3.- Loyalty vs. sales The main objective pursued when using a B2C model is to achieve conversions. It has already been mentioned before that the small consumer is changeable. They do not always buy from the same brand, but rather they tend to change constantly. Building loyalty is more difficult; if you can achieve it, all the better. Although this is not the main purpose of B2C email marketing. The main objective of B2B email marketing, on the other hand, is precisely to build customer loyalty. Considering that the volume of purchases from these customers is high and the market is rather small, loyalty is the key to business growth.