Almost all brands today use these techniques

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And that, through the content sent by email, you increase conversions. Therefore, the objective can be threefold: Have greater authority . Offer greater credibility. Enjoy a closer relationship with your potential customers. The result? A potential customer becomes a loyal customer. However, this is not as simple as it seems. in one way or another. That is why companies sometimes have great difficulty standing out in the market and reaching the user. To achieve this, it is necessary to offer a quality service or product . But, above all, a good shopping experience for the customer. A group of contact points that will associate your company with positive feelings. And will make your brand image better than that of others for many users. 3 Keys to Success for Email Nurturing Flows Additionally, when the nurturing flow is implemented correctly, it exponentially increases the customer's intent to purchase.


Providing quality content is one of the main hotmail email list ways to nurture users . Three keys to making email nurturing flows work are: Most leads are nurtured through content offerings, so it needs to be relevant to them. Using lead segmentation techniques is necessary to develop a good strategy. A well thought out and worked lead nurturing flow will increase sales opportunities. Techniques for effective email nurturing flows You won't convince your prospects or leads to buy from you in the first email. Leads work like this, they need something more. You will have to systematically bring them closer to the purchase decision through a series of pressure points or actions. This is the operating scheme of a conversion funnel. Email nurturing flows can be automated. However, you should always create them based on your users' previous actions. The example in the photo above shows an established lead nurturing flow based on open rates.