Increasing the number of customers and increasing sales are closely linked to the growth of quality traffic to your website. Let's look at some metrics in this regard.
Number of visits to the website
The number of website visits is a metric that gives an overview of the volume of people who are reaching your pages and having contact with your brand.
It is important because it allows us to clearly see whether traffic is increasing or decreasing over time, which is an indication of the effectiveness of your marketing actions, but which managers need to examine with the help of other metrics.
In fact, web analytics tools allow you to analyze the number art director email list of unique visitors over a period of time, which helps you get a better idea of the number of users who actually visited your website.
If a person views a page and then refreshes it immediately, for example, this will count as two visits, even though they came from just one user.
Traffic acquisition channels
Another important metric is traffic acquisition channels , which indicate whether visitors are arriving at your site from organic searches, paid media, social media, emails, other sites that reference yours, or directly by entering the URL in the browser's address field.
Suppose you’re running an email marketing campaign and want to know if it’s working well in terms of driving users to your website. One way to find out is by checking your email traffic acquisition data during the period in which you were sending out email messages.
Bounce rate
Bounce rate is an indication of how engaged users are with your website. It indicates the percentage of visits in which users entered one of your pages and left without interacting with other sections of the website.
A high bounce rate may mean that the content did not meet visitors' expectations or that the user experience was not pleasant, for reasons such as difficulties in understanding navigation, problems accessing menus or the wrong choice of font and background that hinders reading.
Average time on page
Average time on page is another indicator of user satisfaction with what your website has to offer. If you have a long landing page with information about a product or service, a very low average time on page may be a sign that the content needs work to make it more useful and attractive to visitors.
Conversion metrics
In this section, we’ll look at how to assess whether users are taking the desired actions, in line with your business goals — what constitutes a conversion.