Microsegmenting your database for your email marketing

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- By purchasing behavior The purchase value 3.- By the level of fidelity 4.- For the latest purchases 5.- By position in the sales funnel Microsegmentation is vital in Email Marketing What do you need to microsegment your database? Microsegmenting your database may sound daunting. But don’t panic: it’s an evolving strategy that builds on itself. And most email marketing tools are set up to handle multiple segments. It doesn't take much to start microsegmenting your database if you're willing to put a little effort into the planning process. Here's what you'll need at a basic level: [bannerHero] User data linked to an email address. This data can be anything from someone's gender to their favourite football team. If your user data is sparse, don't worry. You can collect information and create user profiles as you go. An email sending tool.


Preferably one that works well with list office 365 email list segmentation, like MDirector 's . A way to organize your segments. In their purest form, segments are just email lists with opt-in criteria. Many email marketing apps will manage segment organization for you. Tips for microsegmenting your database There are no hard and fast rules about what information you can and cannot use to microsegment your database. In reality, any data that is linked to a specific email address could be a segment or microsegment. Every company knows different things about its users based on the products it offers. Here are some ideas to get you started with microsegmenting your database. 1.- By Climate Microsegment your database by climate One way to micro-segment your database is by the weather in your customer’s geographic location. With the raw amount of data available and the ease with which you can connect with the user, if you know a person’s location, you’ll know what the weather looks like from their window.