Email is still one of your customers' favorite channels, even if they're at the beach. That's why you need to figure out what to do to keep them in front of the screen. And to do that, you need some sources of inspiration. But where to find it? Keep an eye on your peers' blogs and newsletters . It's best to subscribe to them to see how they perform during the summer season. Keep a number of royalty-free image banks handy . They will be of great help to you in creating powerful designs. For example, you could occasionally search for terms like “summer newsletters,” “summer email marketing,” etc. You’ll find plenty of ideas for your campaigns. And above all, always have the results of your summer campaigns from last year on hand .
This way you can compare the performance office 365 email list of this year with the previous one. However, to increase sales in the summer with email marketing, the content you include in your pieces must be exceptional. 1.- Go for colorful zig-zag designs newsletter endless summer Landing page design trends can also be adapted to email marketing. And the user only spends about 8 seconds scanning a landing page, so the time you spend on your email will be less. What can you do to attract them? It has been discovered that users tend to follow an F-shaped pattern . This means that if your email design is based on that pattern, the user will have an easier path to follow. And therefore, it is more likely that with that design you will be able to increase sales in summer with email marketing. One of the best examples is from SG, which not only opts for this design, but also accompanies it with colorful content pieces , which contrast with the background and facilitate navigation .
Keep an eye on Google search results
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