Sprout Social influencer marketing platform page

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This means it’s essential that you canada b2b leads research and identify an influencer with an audience and values that align to your brand. The best way to find authentic family influencers is through an influencer marketing platform like Sprout Social Influencer Marketing (formerly Tagger).

Use Sprout Influencer Marketing profile discovery tool to access over 50 search filters and find family influencers that match your campaign’s precise needs.

Creating parenting content is a very personal activity, with several ongoing debates about privacy and child safety. It’s crucial that you work with an influencer who acknowledges these conversations, and who creates considerate content for their audience.

Reach out to influencers and build relationships
When reaching out to family influencers in the UK, thoroughly review their profile and use their preferred contact method. This might be through an agent, a separate email address or through DMs.

You also need to consider how to effectively build a relationship with your chosen influencer.

Remember that influencers are businesspeople in their own right. Many people now influence full-time, and influencer marketing relationships should always be treated as a two-way street.

Approach an influencer with a plan of what they can do for you, and what your brand can do for them. Establishing this mutual connection early can help you nurture a lasting working relationship, and help you achieve more successful campaigns in the future.