Improved customer experience and satisfaction

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56 % of organizations say that speech analytics tools have helped them improve their customer experience. Call tracking can show you the key areas your customers are unsatisfied with. However, to alleviate their concerns and provide exceptional service going forward, your team needs context.

So when you integrate your call tracking chief vp sales marketing officers email list software with your CRM like Lemlist, your team can see previous information to personalize their experience. This could be their location, call history or previous interactions with your business. For example, understanding how your customers found your business can show you which marketing campaign is most effective. In the long run, you can get more ROI by optimizing your marketing spend based on this information.

So, call tracking and analytics go beyond improving your customer service and sales team. It isn't even about the call itself. It's using the data from the calls to understand your customers better, improve your marketing effectiveness, and drive more sales and revenue to your business.

5. Higher team efficiency
Whether sales, support or marketing team, call tracking will give clear indications of where they are doing well and what they need to improve. Call Tracking Metrics , for example, shows you what agent is handling what caller along with the outcomes of each call.


A good way to use this information is by reviewing how a staff deals with certain customer pain points raised during calls. Afterwards, you can curate training programs and workshops so they can better address them proactively.