As Mr. Cong Dinh Dang, Huy Thanh Jewelry’s Director of Sales, noted, “This tool enables us to offer personalized recommendations to each customer, significantly boosting satisfaction and conversion rates. We are thrilled with the results, showcasing the immense potential of AI in the jewelry retail industry.”
Prior to deploying AIQUA, Huy Thanh Jewelry showed all of its website visitors the same information and product listings regardless of their interests. Since deploying AIQUA, Huy Thanh Jewelry now uses personalized benin phone number data engagement through pop-ups, banners, and recommendation models to boost customer loyalty and optimize revenue performance.
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When it comes to recommendation models, it is not one size fits all. What a brand puts out on its homepage should be different from what it showcases on a product page or a check-out page.
Appier understands this, which is why we have different recommendation models for different pages and thus different stages of the customer journey. By leveraging this range of models, Huy Thanh Jewelry was able to target customers with effective recommendations in the product discovery stage, cross-selling stage, and the checkout stage.
All in all, AIQUA worked wonders for the jewelry brand. By partnering with Appier, Huy Thanh Jewelry increased its engaged session per user by 1.8 times and its average session duration by 2.5 times, all while decreasing bounce rate by 3.9 times. For the entirety of the period measured, the brand increased its ROI by 6.2 times.