The launched test will be immediately

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An example of automation of the formation of a block of recommendations in REES46
Example of implementation in REES46

Next, create a flow chart that reflects the entire hypothesis and launch A/B testing. For example, you can check how well people buy from the alternatives block and the related products block in the product card.


Example of automated A/B testing of product recommendation blocks in e-commerce

reflected on the site: half of the audience will see one block, the other half will see the second.


An example of displaying automated recommendations on an online store product card
Product card, split test

Pop-up windows. Working with pop-ups, you can perform various tasks: attract attention to the current promotion or loyalty program, stimulate non-purchasing users, collect subscriptions to email or sweden email list web pushes. In order to contact the developers every time and not to make a new pop-up, the marketer can also use ready-made solutions.


Automation of creation and configuration of popup windows in e-commerce
Popup appearance logic settings page, REES46

Trigger chains. Once upon a time, stores automated only email newsletters using simple “event-send” scenarios. Over time, marketing has become more complex, the number of delivery channels has increased, and the nature of interaction with them has crystallized. Trigger chains are solutions for those who do not want to manually send push notifications, emails, SMS and at the same time want to centralize all marketing communications and segment it, thereby increasing the effectiveness of each mailing.