Target the bottom of the funnel

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Avoid over-targeting
Targeting settings allow you to precisely select potential customers. In fact, this can be harmful, as targeting a very narrow and specific audience can lead to poor results. Try to avoid overly narrow targeting and instead reach a broader clientele.

What audience size is best for specific networks? The only way to find out is to test. However, if you need a cheat sheet, consider LinkedIn's recommendations. The social network recommends choosing an audience of over 50,000 for sponsored content and text ads.

People at lower stages of the sales funnel have a higher chance of converting into customers, so targeting them is a must if you want to increase sales.

Google and Microsoft's ad networks let you target in-market audiences—people who are searching for a specific product and are likely to buy it. To find these people, the platforms use data about the sites they've viewed, proximity and frequency of visits, clicks on similar ads, and conversions.

The good news is that you can use the same chinese overseas africa phone number data on YouTube: the platform offers audiences with user intent. YouTube uses broad match search queries that people have entered into Google.

Take advantage of lookalike audiences
Search and social media ad networks allow you to expand your audience through lookalike targeting. This feature reflects your custom audiences and suggests users with the same defining characteristics to you. This way, you can increase the number of high-quality leads you can target.

By using the tactics above, you can improve the results of your targeted advertising. To learn how to make it more effective and creative, read on as we look at examples of amazing targeted campaigns.

Examples of targeted advertising
When it comes to targeted advertising, you not only need to identify your audience’s preferences, but also deliver creative and attention-grabbing content. To fuel your creativity, take a look at the ad campaigns we’ve selected for you.