The subject line is the first contact the user will have with your message. It is what will make the person want to click and open the email. Therefore, it is essential that it is attractive enough for this to happen.
Opt for titles that are more specific and demonstrate what the user can expect from the message they are about to read. It needs to be an interesting promise of something that the person will have access to after opening the email.
Avoid very long sentences and focus on eye-catching words christian churches email list — such as “challenge,” “incredible,” “secret,” and “last chance,” among others.
5. Invest in good design
Good design is essential for an email marketing campaign to be impactful enough. And to know what type of design is appropriate for your campaign, you need to understand exactly who it will be sent to.
A tip that can be applied to all your email marketing campaigns is to use HTML format instead of a single image inserted in the body of the email.
This is because, in addition to the delay in loading a message sent as a single image, most email providers block this type of image by default.
In this case, your contact will only be able to access the content sent if they decide to download it completely. This ends up decreasing your chances of getting clicks and consequently, good results.
Another point is the need to have responsive campaigns, that is, campaigns that adapt to different devices . After all, smartphones are one of the most used devices with internet access in the world, so thinking about them is essential for your strategy.
6. Do A/B testing
To get the best results, it is very important to test different alternatives . In email marketing, one way to do this is through A/B testing .
Here's how it works: in the same message you're going to send to a group, test different elements to see what works best. This could be the title, the content of the message, the Call to Action (CTA), or even the images.
Try swapping one part or the other and sending one format to one part of the group and another to another part. This way you can analyze which model gives the best return and can focus on that in future submissions.
7. Use a CTA in the message
Good email marketing should be able to take the user somewhere . It’s not enough to just open the message and close it moments later without doing anything else. You need to be able to take the person to your website , your store, your blog or any other point of interest.