How to make a cold call?

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For your cold calls to work, you need to make sure that your cold call is structured and well planned.

There are five structured approaches, known as frameworks, for talking to prospects when you call them on the phone.

The FAB framework emphasizes features, advantages, and benefits. It highlights the direct value that the service or product you are trying to sell offers. Use this framework cmo email list when you are sure there is interest in the product, for example, by chasing competitors' customers .
The OPEN framework focuses on observing, probing, empathizing, and reporting. It leverages a more conversational approach .
The SCRIPT The framework guides you through the situation, complication, resolution, implementation, persuasion, and transaction. It provides a comprehensive sales structure .
The VALUE framework emphasizes validation, questioning, listening, understanding, and executing. It is a customer-centric approach.
The PITCH framework focuses on identifying problems, creating intrigue, establishing trust, clarity of communication, and a smooth handoff. This is ideal for a fluid conversation flow.
Choosing the right frame depends on the specific context, the target audience, and the product or service offered.

Regardless of the approach you use, your cold calling approach should focus on building relationships with your prospects.