A Tableau dashboard with data from Sprout Social incorporated.

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phonenumber
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Joined: Sun Dec 22, 2024 8:55 am

A Tableau dashboard with data from Sprout Social incorporated.

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5. Fosters brand community
Some 73% of social users agree if a greece b2b leads brand doesn’t respond on social, they’ll buy from a competitor. That makes responding on social even more important to building a brand community and authentic connections with followers. A brand community is a place for people with an emotional investment in your brand to connect with each other and your company. Remember: There are many people who already love your brand. In fact, your brand community probably already exists on social media—you just need to find it.

A LinkedIn post from the Arboretum by Sprout Social that showcases the community's mentorship network

Establishing relationships with your existing and potential customers makes them feel valued, which increases brand loyalty and evangelism. Brand communities on social media are especially powerful business tools because they allow companies to hear from and engage with their biggest advocates in real time. Within your community on social, you can easily test new product mockups, source requested features, share content and collect feedback that can improve every aspect of your business.

6. Encourages brand advocacy
Satisfied employees want to spread the word about their company by posting on social. With social budgets tightening, your employees are your superpower for expanding your reach without straining your bandwidth or ad budget. It’s a win-win.

According to Sprout’s Employee Advocacy Report, posting company content helps employees accomplish their day-to-day tasks and long-term goals. Employees report that sharing on social can help outside audiences understand their brand’s values, provide new leads and ways to engage with them, expand their potential reach and engagement and communicate important messages internally.
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