Alternatively, you can add checkboxes so people can opt in to receive the newsletter. Fashion operandi example of a subscription form with a lead magnet from moda operandi source: moda operandi this is a perfect example of a lead magnet subscription form that also subscribes users to the brand's newsletter. The content of the opt-in form clearly states that people will receive daily content from the brand and a discount on their first purchase. The text in the email address box makes it even clearer: when they enter their details.
The form also links to the brand's privacy bc data singapore user list policy and allows users to choose whether they are interested in women's or men's clothing. This allows the brand to tailor its content to their interests. Cottonon & co. Example of advantages example of a subscription form with lead magnet from cottonon & co source: cottonon & co this e-commerce opt-in form example says the person will receive a $ voucher and join cottonon & co. Perks.
While the voucher is clear, there is no explanation of what joining cottonon & co. Perks means. There are ways the brand could improve the shape: add a gdpr compliance checkbox that users can use to receive a newsletter or special offers. Make it clear what exactly people are signing up for in the content of your subscription form. If you want to use the second option, add a text like: "To receive a voucher, subscribe to our newsletter.