The further development of the industrial

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PROMOTION - Promotion

A product does not live by sales alone, and therefore, over time, manufacturers began to supplement it with service support. Since additional services must be sold, entrepreneurs have learned to convey to the client the unique advantages of the product, selecting the best forms of communication.

As an example of such a marketing mix, we can cite the practice of Western companies, where promotion is as much a routine component of the work process as the production itself. Thus, the Finnish manufacturer of heating, ventilation and air conditioning systems Halton regularly conducts online training. Both third-party experts and experienced employees act as speakers. Webinars are held for end consumers, partners, and design organizations. Russian representatives of the climate industry often act as partners of webinars.
b2b promotion
PROCESSES – Processes

goods market was on the rise: manufacturing companies began to offer not just goods and their service, but to provide the client with ready-made solutions to their problems or tasks. This approach impacts of overseas chinese consumers in uk be implemented without carefully built processes within the business.

A clear example of such a scheme is the program of the Finnish Ruukki Spaces, which offers clients to independently select products in accordance with their requests. This service allows you to implement any construction project, from design drawings to finishing the finished building. The configurator is simple and convenient: after creating a project, all information is sent to a company specialist, who will contact the customer within 24 hours and launch the project.

It is worth noting that this is, perhaps, an ideal work scheme. Many enterprises would certainly like to implement it, but not everyone has the necessary resources for this. Too much depends on the features of the technological lines to which the production processes are subordinated. In addition, they are prone to failures and malfunctions, and there is nothing to say about the service sector: the human factor is so strong here that there is no need to talk about a well-functioning system. Many Russian companies are still at a stage of development that speaks of the first steps towards formalizing business processes.