Let’s dig into the key benefits.

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Why you should track your TikTok hashtag analytics
TikTok hashtags can be a game-changer ​for your TikTo slovakia b2b leads k marketing strategy. They help you amplify your content reach, learn about your audience and boost community engagement by connecting your audience to trending topics and niche interests. As on other networks, you can add several key TikTok hashtag phrases to your posts.


Discoverability
Hashtags add a whole new way for audiences to find your content. TikTok’s algorithm uses hashtags to categorize videos, so including them in your content improves your chances of trending or reaching the right people on their For You Page (FYP). It’s also helpful when users click on or search for these hashtags to find interesting topics.

A recent example of hashtags boosting discoverability is the video game Minecraft. Minecraft just celebrated its 15th anniversary, and #minecraft became one of TikTok’s most popular hashtags.

“#minecraft on TikTok’s growth in May of 2024, showing huge increases in interest--in the form of number of posts and views--over time

As users posted with the hashtag, interest in the game and its content on TikTok grew. This created a snowball effect for the topic as more people found, engaged and created their own content with the hashtag.

Once you add hashtags to your posts, anyone searching for those hashtags can see your specific posts. This helps you organically attract more followers for your account, particularly if you tag posts with the top hashtags on TikTok.

This proves why using hashtags is vital, but tracking and analyzing these trending hashtags gives you even more insight and optimization potential.

Tracking helps you identify which hashtags are over-saturated and which provide niche opportunities with less competition and more engagement potential. Create a regularly updated bank of reliable hashtags that stand a better chance of helping your content trend and reach the right audience.