USE SOCIAL MEDIA-FRIENDLY IMAGES

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The first line of defense for any effective customer service should be chatbots. Although there's no replacing human interaction, advances in AI technology mean a computer can do some of the heavy lifting. Chatbots can be used to engage directly or even proactively interact with potential clients on social media. They can work in tandem with humans who work in shifts. AI has no problem working 24/7 in addressing issues, responding to inquiries on social media, and reaching out to customers on social media platforms to increase interactions. Chatbots can be used to streamline the social media process of the business and help to convert inquiries into revenues.

MONITOR CONVERSIONS
There are a lot of untapped opportunities within social media for participating in customer conversations. However, the constant rush might make it difficult to identify the relevant information. Brand listening is the act of getting valuable insights through observation, compiling, and analyzing the conversations surrounding your brand, competitors, and the industry in general.

Monitoring what your online audience is talking about can help you get out of certain tricky cameroon phone number resource situations, generate new leads, reward brand advocates, discover new marketing techniques, and gauge motivations. In addition, the companies that actively track their competition can quickly swoop in and help dissatisfied customers.

Social media goes hand in hand with visual content. There's hardly any social media marketing agency that doesn't recommend social networking sites that support visuals, whether pictures, infographics, or videos. But as users become more discerning with the visuals that they consume, generic stock images are quickly becoming irrelevant.

Creating images that are social media-friendly, means relying on services that have a vast library of images that are royalty-free that you can use on your posts. These are great for product pictures.

ALWAYS OFFER VALUE
In order to gain a large social media following for your brand, it needs to be worth following. Consider offering discounts or contests that are only available to your social media followers. Give customers content that is both informative and fits the tone and messaging of the platform. You also need to stay updated with the new and latest development within your industry. Make sure your social media profile balances between product information and information that customers find valuable.