Depending on the type of a course or business

[samiaseo222]

I've combined these, but always have a few nuances in mind:

people have landed on my “money” landing page (one I use to drive conversions)
they've signed up for my free trial
bought a discount or got a coupon
booked a call or a consultation
Meaning, some will be more interested, the others less.

Our mission here is to deliver the pr directors email list right hook. We know these are hot leads that are interested to buy our course or are nearly there.

For those who have decided to buy, we need to make sure the buying process has as little friction as possible. Friction is the enemy right?

A dedicated landing page with all the necessary information and a smooth and secure checkout process should do the trick.

However, some people may have doubts…

the course might be too expensive for them
not sure whether it's worth it
can't decide between a few alternatives
Whatever the reason is, it's our job as marketers to show humility, listen and try to understand the barriers. If my course is worth $2,000 and you're a new kid on the block just starting, maybe we can make a deal.

If you're doubting the value, maybe I can send you a powerful use case story or give you a module for free.

I see the desire stage as a game of choices. I just have to figure out what's the next best alternative for you and work out the math part to make it profitable for me.

And then I can use all the discoveries from hesitant buyers to further optimize my money page and content.