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I will also explain it to you mathematically! How to calculate your Quality Score. Finally I’ll share my three best tips on how to improve your Quality Score all designed to help you leverage to improve your ROI. Warning - there's a lot of data ahead. Let's get started! How Quality Score affects ad position Quality Score is a way to score the relevance of t. Reported ratings range from terrible to amazing. How Ads Work Quality Score Why You Care About Ad Quality It's clearly not in anyone's best interest to display irrelevant ads across the web that aren't attractive to users.

You only get paid when people click on your ads so they favor netherlands phone number library ads that people are likely to click on. It's that simple. This means that a higher bid does not always result in a higher ranking because the highest bid is only part of the equation. Ads are ranked using Ad Rank, which is mainly the product of maximum bid * quality score plus some other factors. How the Google Ads Ad Rank Formula Works In the image below notice how the ad gets on the top position even though his max CPC bid dollars are lower than the max bid dollars.

This graph shows how a higher ad quality score means higher ad position and lower cost. Quality score greatly affects ad exposure. In fact Google doesn’t even bother showing ads with low quality scores. How Quality Score Affects CPC Quality Score also plays a very important role in determining CPC. A now-famous video of a paragraph by Google chief economist Hal Varian helped clarify this point. CPC is calculated as the number of dollars your Quality Score is below your ad's Ad Rank.