In this article, Nicolas Caresano, editor of Cliengo, tells us about his introduction to digital marketing . Here is his testimony and his recommendations so that you too can become an expert!
There is a sequence in Alien that I always liked: during the return trip to Earth, and after detecting anomalous signals, the commercial ship Nostromo diverts its course towards the satellite LV-426. Upon arrival, the crew members wake up from stasis. The hypersleep disorients them, and they do not fully understand in which plane of space they are situated.
In some ways, getting started with Digital Marketing can feel a bit like that.
Digital Marketing encompasses an arsenal of things that are, in themselves, vast and not always easy to understand. Therefore, the first approaches to the introductory information can be chaotic or overwhelming . Is Digital Marketing one thing or many? What is SEO? What is its relationship with SEM? What is the relationship between marketing and advertising? Are they the same thing?
So, in this post I am going to tell you something about france phone number lead my own journey (starting points, arrival points, sources and tools) hoping that they can clarify and enrich yours .
Learning Digital Marketing
The truth is that before I heard about Digital Marketing, I heard about SEO. It captivated me from the start. I had come from a university degree focused on reading, writing, talking about what I read and wrote, and SEO seemed to me like a possibility to translate those skills to a new field . Reading and writing, yes, but generating valuable content that could be read by people —and Google robots too!
Well, I found these skills incredibly challenging. I started there, because it was a kind of continuation of my interests. That's how I found out that Google indexes some sites daily , that when you do a search, the criteria for offering results are relevance and authority, that to make a website relevant and authoritative you have to follow certain SEO rules…
In short, I entered Digital Marketing to transfer my skills to a new, varied, changing and therefore challenging field, and it met all my expectations.
Why do companies do Digital Marketing?
Now, why do companies use Digital Marketing?
In his classic book on public relations, Propaganda , Edward Bernays highlights the importance of the ability to influence and persuade people in order to make a particular project known. Whoever succeeds in influencing will succeed in being considered by people .
It is an idea that is repeated in another classic book, this time about marketing: Positioning , by Al Ries and Jack Trout. The battle of marketing is fought, precisely, in the influence, in the minds of the people who perceive a brand, a business, a product.
And there is some of this in the reasons why companies turn to Digital Marketing . Indeed, it is a tool that allows companies and businesses to position themselves in a highly competitive context . And it goes beyond generating sales: it is the strategy that can give context to the interactions between a business and its customers, followers or prospects.
Digital Marketing reaches people through the channel that contemporary culture has chosen as a natural mode of communication: the Internet . That is why digital matters, and why all Digital Marketing efforts aim to meet people in that virtual space.
Through websites, social media, content (blogs, articles, videos, podcasts), email marketing, advertising, SEO, Digital Marketing tries to produce this encounter with customers, adding value to their careers and lives —rather than trying to sell them a product. It could be said that there is, in this gesture, a sensitivity typical of the latest trends in marketing (conversational or relational, for example): shifting the focus from the product to the customer.
In conclusion, businesses and companies turn to Digital Marketing because this tool allows them to build a brand, give visibility to their message, position themselves, create access doors to their organizations and contact the community of clients and potential clients on the other side — on the Internet.
How to get into Digital Marketing without dying in the attempt
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