Omnichannel Lead Generation Strategies

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As my friend nathan collier writes: guest blogging for leadsguest blogging is where you write a blog post for another website.If you’re wondering why you should do this when you could publish the post on your own site, the answer is simple: you can piggyback off a big site’s ‘authority’ to rank for competitive and high-volume topics that you’d struggle to rank for on your site. You can then turn that traffic into leads by linking to a content upgrade from the guest post.

For example, sarah cy wrote a guest post for buy telemarketing data smartblogger and linked back to her free checklist:with the post generating an estimated ~, monthly search visits, sarah is almost certainly getting a decent number of leads each month.How to do itto get started, find authoritative sites you can write for. This should be relatively easy if you’re familiar with your niche.If not, go to ahrefs’ content explorer and enter a broad topic like “weight loss” or “dieting”.



Content explorer is a mini search engine within ahrefs. It’s powered by our database of five billion pages and you can use it to find mentions of anything on the web.Set your search to “in title”. Add a “domain rating” filter to see only authoritative websites.Go to the “websites” tab.Look through the list and pick out the sites you wish to write for.Next, you should find a topic to pitch that has search traffic potential.