Practical strategies for foreign trade email marketing in 2025

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4. Low cost
Compared with traditional advertising channels, such as participating in international exhibitions, placing TV ads or conducting large-scale advertising in overseas media, the cost of foreign trade EDM is relatively low. Enterprises do not need to bear high advertising production costs, site rental costs and media placement costs. They only need to invest a certain amount of manpower costs in email content creation, customer list maintenance and email platform management to achieve large-scale market promotion. For small and medium-sized enterprises with limited budgets, it is a very cost-effective marketing method.

Accurately collect target customer email addresses
Accurate target customer data is the cornerstone of successful email marketing . In 2025, companies should make full use of big data and artificial intelligence technology to comprehensively collect and deeply analyze data from multiple channels such as social media, search engines, and customer registration information, so as to accurately locate the philippines telegram number database user groups who are truly interested in the content of the email and ensure accurate delivery of the email. At the same time, it is crucial to obtain the user's explicit permission through legal and compliant channels and strictly ensure the legality of email sending. This cannot be ignored.

Deliver high-value content
The quality of email content is crucial. While users pay attention to the email title and appearance, they also pay more attention to the substantive value of the email content. Therefore, when planning emails, companies must ensure that the content provided is of practical value and attractiveness, and can effectively solve users' problems or fully meet their needs. Specifically, it can cover the latest market trends, detailed product introductions, promotional information, and professional industry information. In addition, the layout and design of the email should be concise and clear to ensure easy reading and avoid causing reading difficulties for users.