How recruiting Gen Z will be any different?

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Recruitment is a mixture of marketing and sales. As part of recruitment, you need to attract candidates first and then you would want to convert interested candidates into successful hires.

As an organization when you want to reach candidates for hiring, you would use a medium where you would find the most relevant candidates. If we look at millennials (born between 1981 - 1995), they saw the birth of job boards. Millennials exceedingly started using emails for formal and informal communication. It was easy for companies to post jobs on job boards and send emails to candidates to get their attention. Also, until around 2000 companies were still posting job ads in the newspapers.

Different things about Gen Z

Things have changed now. One thing that stands out the most among the generation india phone number resource characteristics is their attention span. It is just 8 seconds whereas it is about 12 seconds for millennials. The continuous rise of Instagram and YouTube Gen Z users confirms the same. Generation Z is more into visual mediums than text-driven content. Also, their preferred platform keeps changing. They shift quickly to newer platforms if they find it better.

I remember, recently, when I was interviewing a candidate for a digital marketing intern role, I asked this candidate to design a digital marketing strategy for a given scenario. Guess what, Facebook was not even on his mind. When I asked him, why; he had said it was for older people. Funny! how quickly things change.

Gen Z people prefer in-app notifications, push notifications or social media over emails to know about trends or any useful information.

After millennials, this generation has lived through recessions they have seen their parents losing jobs. Hence, they value job security a lot.

In short, Gen Z like visual mediums, they are mobile-only people, they prefer experiences over physical possession and they are serious about job security.