Metallite's Weapons
The Stone Age ended with the understanding of the problem of user whims. To get more sales, you need to overcome these whims. That is, do something differently, better than competitors. Namely:
Attract more buyers to the sales funnel. Use different sources.
Increase the landing page conversion. Make sure that the user buys from us, not from a competitor. So that he doesn’t act up.
Analyze where more sales came from: from which source, from which search phrase.
Let's turn to Metallit's weapons.
Metallite's Weapons
The tools of Metallit, as well as all subsequent eras, are divided into 4 directions of influence on users:
SEO to increase the number of users at the entrance of the digital funnel.
Advertising to warm up users and overcome their whims.
Conversions so that the majority of site visitors leave a request.
Analytics to understand which sources provide more buyers.
SEO
You've done basic SEO and realized that it's not enough. Users are bc data indonesia phone number for more than just the home page. They're not just typing in "Online shoe store" or "Online store for confectioners" into the search bar.
Users specify queries: “Buy shoes for school graduation”, “Buy shoes for a corporate party”, “Buy red women’s shoes”.
SEO specialists have a need for clustering , i.e. creating additional categories based on search demand. This is the first thing that is in SEO at the Metallita stage.
Metallit. SEO via clustering
Second. It turns out that SEO-stitching is needed not only for the main page, categories and clusters. There is a whole pool, and this is tens of thousands of search queries related to the article numbers of product cards. Now SEO-stitching is needed for the cards as well.