Design Sprint, the work methodology used by Google

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When it comes to running a business effectively, you have all kinds of working methodologies at your disposal . In this post we will analyze Design Sprint , the methodology developed by Google Ventures that focuses on rapid collaboration, interaction between employees and the validation of ideas and that is very useful for different business sectors: what it is, how it is used and everything you need to know.

What is Google Design Sprint
Google's Design Sprint is an intensive five-day process aimed at creating, prototype and validating solutions to complex design problems .

It was created by Google Ventures , Google's venture capital division, and its purpose is to help companies move quickly from an idea to a user-validated product or service.

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This type of Agile methodology is based on collaboration and cameroon phone number lead rapid decision-making and brings together cross-functional teams , such as designers, developers, programmers, and others, to work together to solve a specific problem in a limited time.

It can reduce months of work into just five days . During this process, the accumulation of endless meetings and unclear design cycles is avoided in favor of a structured and productive approach. In addition, it allows for prototyping and testing with real users, validating hypotheses, and adjusting the design before investing more time and resources .

In short, it compresses what could be a long development and decision-making cycle into just five days.

Design Sprint Phases
For this work methodology to be effective, Design Sprint is organized into five phases, each with a clear objective.

OKR methodology objectives
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Keep in mind that these phases are the backbone of the process and are responsible for significantly reducing times.

Monday: Mapping the problem
The first day is dedicated to understanding the problem to be solved and defining the sprint objectives . The team collaborates to create a challenge map, identifying the areas they need to focus on to solve it.

In addition, during the mapping phase a specific objective must be chosen to be carried out during the sprint to ensure that efforts are focused in the direction indicated by the team . To do this, interviews with experts, analysis of the competition and previous case studies are carried out.

Tuesday: Generate solutions
The team will then get to work generating multiple solutions to this. An open brainstorming session where individual creation of detailed sketches of possible solutions is encouraged helps all team members have the opportunity to contribute their best ideas without the influence of others. These sketches are then studied and discussed by the entire team to identify the most interesting elements.

Wednesday: Decide
The third day is a day for decision-making: individual proposals and sketches are reviewed to decide on the final approach to the prototype . Through voting, the group chooses the best idea, or a combination of several, to be developed in the next stage.

Thursday: Create a prototype
It is time to build a working prototype of the chosen solution . This prototype does not have to be perfect or fully functional, but it must be realistic enough to be tested with users the next day. As the team is multidisciplinary, tasks can be distributed and the prototype can be made ready for testing on Friday.

Friday: User testing
The final day of Google's Design Sprint is dedicated to testing the prototype with real users . The team selects a group of five to seven people who represent the target audience, and they are asked to interact with the prototype.

This test allows you to collect user experience data to find strengths and weaknesses in your prototype. Once you pass the test, you will only need to make the relevant adjustments before its official launch.

At MASMOVIL NEGOCIOS we hope to have helped you understand what Google Design Sprint is, as well as its phases. As you have seen, it is a very useful methodology, especially in technological sectors.