Marketing is one of the most strategic departments in a company. In fact, nowadays, it is almost impossible to find an organization that survives without using marketing tactics to boost its business. But why is knowing how to develop an appropriate marketing proposal so important?
Key takeaways from this article:
The marketing proposal is a document that describes the services provided, formalizing the details of the possible contract and, thus, can speed up the purchasing decision process .
To make a killer proposal, you need to qualify prospects, offer a solution tailored to the client's situation, and provide details about the terms of the contract, payment conditions, and project schedule.
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Well, whether large, medium or small, investing in marketing efforts to attract new customers is something that companies of all sizes have in common. For this reason, the market is increasingly heated, with countless marketing specialists offering their services, making the scenario more competitive than ever.
In fact, according to data from Statista , this market surpassed the 1.65 trillion dollar mark in transactions in 2023 alone, showing a growth of 5% compared to the previous year.
Therefore, the market is fierce and it is necessary to stand out throughout the sales process to gain a competitive advantage over your competitors. However, the decision to purchase a service can often be based on details, such as the commercial proposals presented to the client.
After all, this is a decisive step in the purchasing decision process and is crucial to the success of a negotiation, as it summarizes everything your company can offer the prospect.
Therefore, it is crucial to develop an impeccable marketing proposal. And to help you with this, we have prepared an article with everything you need to know to make a marketing proposal presentation that stands out and brings results.
Happy reading!
What is a marketing proposal?
A marketing proposal is similar to a common commercial proposal, however, it has some particularities regarding its segment. In practice, it is a document that centralizes and formalizes the marketing services provided under certain payment conditions previously agreed with the contracting companies.
In addition to recording what was negotiated, the presentation of the marketing proposal is also a resource that ensures that the services provided respect an agreement, otherwise, companies may be duly penalized.
And that is why all aspects of a marketing proposal must be developed with great assertiveness, from the solution offered and the pricing of the service, to the presentation of the proposal.
This way, the purchasing decision process can be precise, avoiding unnecessary questions and charges in the future.
So, the central objective of a good marketing proposal is: to facilitate the customer's decision, acting as a convincing instrument to close more sales.