Color allows the designer to highlight key aspects, to shape the mood of the website visitors. The color scheme has a powerful influence on people's perception. It changes the attitude to things and objects, and causes certain reactions in people.
To work well with color, you need to understand which shades go well with each other and which do not. The combination of colors directly affects how visitors will perceive it. For example, for an online store of children's goods, it is adequate to use warm colors. For a web portal of a reputable company, it is better to stick to cold colors.
The color wheel is the most important tool in a designer's baggage. It allows you to correctly select and mix different colors, and indicates their relationship. To avoid mistakes, it is recommended to use special palettes:
Complementary. Includes colors placed opposite each other on the color wheel. They form a contrast and make it possible to highlight the necessary interface component.
Analogous. Includes colors that are next to each other on greece email list the color wheel. They allow you to create contrast. They are used for backgrounds or various banners placed on the site.
Monochrome. Based on shades of one color. This is the simplest option, which allows you to avoid mistakes. A layout based on a monochrome palette always looks good.
Software
Not so long ago, designers mainly used Adobe Photoshop, which is a universal editor. Now the variety of software has become much wider. There is a lot of specialized software that simplifies and speeds up work. This list includes the following applications:
Adobe Illustrator. Used to develop logos and icons. The program is suitable for using vector graphics.
Figma and Sketch. These are tools for creating website layouts.
Adobe XD. Used to create animated prototypes.
Axure. Used for designing web portals.
You don't have to use all of the software listed above. Learn the basic tools and choose the one that's most convenient for you.
Who is a web designer and what should he be able to do?
Brief summary
The designer's profession includes a whole range of tools and techniques. We have considered only the most important part of them. To learn how to create websites and become a true professional in your field, enroll in DevEducation courses.
This is one of the key aspects of design
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