Machine Learning: The New Way to Study Consumers on Social Media

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You've probably heard about Machine Learning, but did you know that it can be very useful for your business? In this article, we'll tell you the secrets of Machine Learning. You'll also see how you can use it to study consumers and their behavior on social networks. Keep reading and find out!

What is Machine Learning and what is it used for?
Machine learning is a category of artificial intelligence. It provides paraguay phone number list with the ability to “learn” by analyzing and collecting data, with the aim of identifying behavioral patterns. In this way, artificial intelligence requires minimal human intervention for decision-making. It is a work structure in which people and machines work together towards the same goal.

This field of computing relies on statistics, algorithms and collected data to make predictions relevant to user consumption.

Machine Learning is currently used in different professional fields, such as medicine or finance. But one of its most popular uses is in online search engines. When performing an internet search, Machine Learning determines the results to display and the advertisements that may be of interest to the user.