"Practical Online Strategies for Marketing and PR"

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Many B2B (business to business) companies use white papers as a marketing tool to acquire new customers. The purpose of white papers is not only to increase new potential customers. By providing useful information to users, it is also intended to cultivate them into customers who will introduce products and services. However, since white papers are not sales materials aimed at selling products or services, they must provide useful information from the user's perspective. Therefore, when creating a white paper, it is not good to write about things that your company wants to sell.


The content must be beneficial to users, such as providing netherlands telegram phone number list information that can solve their concerns or problems. Also check out this article 4 content examples that can be used for lead nurturing! We'll also explain the creation process Six important elements in the structure of a white paper The white paper is basically composed of the following six sections: Let's take a look at what each one entails. White Paper Configuration Item 1 Cover The cover title is an important factor that directly affects the download rate of your white paper.


To make people want to download it, you need to use some creative means, such as including specific numbers or appealing to the benefits that can be gained from reading it. For example, give your document a title that makes it clear who it is for and what it is intended for, like the one below. point example Enter a specific number Five points for managing SNS Specify your target A must-see for real estate investment companies! Appeal to the benefits of reading You can start using it today! Even after publishing your white paper, it is important to check the click-through rate and verify what kind of title is more likely to be viewed.