When to use email marketing automation

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In today's digital age, there are many marketing methods, and email automation marketing, as an efficient and targeted marketing method, is gradually gaining widespread attention from companies. So, when do you need to use email automation marketing ?

1. When you have a large number of potential customers
When a company has accumulated a large amount of potential customer information, manually sending emails one by one for marketing is obviously inefficient and impractical. Email automation marketing can automatically send personalized emails to these potential customers based on preset rules and processes.

For example, when an e-commerce company holds a large-scale promotion, it can quickly send event notifications, coupons and other information to numerous potential customers through an automated email marketing
system, thereby increasing the exposure and participation of the singapore telegram number database event. Suppose a company has launched a new product and has attracted a large number of potential customers to leave their contact information by promoting it on websites, social media and other channels. At this time, using automated email marketing , you can set up a series of welcome emails to introduce the characteristics and advantages of the company and new products to these potential customers, and gradually guide them to make a purchase.

2. When cultivating customers
Customer cultivation is a long-term process that requires continuous communication and interaction with customers. Email automation marketing can send targeted emails to customers at different stages to help companies better cultivate customers.
For new customers, you can send a series of emails such as getting started guides and product tutorials to help them quickly understand and use products or services. Over time, you can send personalized recommendation emails based on customer behavior and feedback, such as related product recommendations, upgrade service reminders, etc. For customers who have not been active for a long time, you can send reactivation emails with special offers or rewards to attract them to interact with the company again.