To reduce bounce rates, download pages and input forms should be given just as much importance as the content. Make sure to create pages that are easy to use from the user's perspective, such as making it clear at a glance where to download content and keeping input forms to a minimum. [Point 3] Give your content a title that makes people want to download it The download rate of a white paper is highly dependent on the title.
It is also important that users can understand what benefits philippines telegram phone number list there are for them and what problem it can solve just by reading the title. In addition, use specific numbers and catchy words to create an attractive title that will pique users' interest. We also recommend introducing a ranking of white papers that have had a great impact in the past. [Point 4] Show a sneak peek of the white paper It can also be effective to make a portion of your white paper available to the public before downloading it.
The more interested users you have, the more likely they are to download it to read more. [Point 5] Make use of social media and other tools In addition to targeting users who visit your company's website, a proactive approach such as publishing parts of your white paper on your company's social media accounts can also be effective. There is a possibility that it will reach people who were not aware of the company information, and if you can pique their interest, it will lead to downloads.