Purpose and Benefits of the White Paper

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Also, swimsuits are hard to sell in winter because there are fewer opportunities to go to the beach or pool. These market changes can be seen on Google Trends. For example, let's look at the words "sandals" and "Santa." Illustrations The number of searches for the word "Santa" increases from around December, peaking in the latter half of December. On the other hand, the number of searches for "sandals" peaks in the summer, then decreases as autumn approaches.


In this way, the conversion rate may temporarily decrease russia telegram phone number list due to the characteristics of the product. Conversion rates will also be low if the market itself is shrinking. If the market itself is shrinking, you need to consider developing products that combine with the growing market, or simply withdraw and focus on attracting customers to another business. [Cause 5] Not implementing PDCA based on data There are cases where you don't get the conversion rate you expected because you don't use the PDCA cycle based on data.


The measures you implement don't necessarily produce the best results. You need to analyze what your current performance is and what your bottlenecks are, and then make improvements. It is important to break down the issue into something more specific, such as, "Currently, a large number of users are reaching the inquiry page. However, a significant number of users are dropping off after reaching the inquiry page and completing their inquiry, which results in a low conversion rate," rather than just a vague issue such as, "The number of conversions is not increasing.