[Step 1] Decide your target audience When creating a white paper from scratch, the first thing to do is to clearly define the target audience: "who you want to read it." We imagine our target demographic and delve into specific details, such as what concerns they have and why they are trying to download a white paper. Then, think about the action you want your target audience to take after reading your white paper. However, if you don't have a white paper at all and would like to create one, we recommend creating one that contains materials about your company's main services or know-how content that is useful for your business.
If you create a white paper that focuses on the target saudi arabia telegram phone number list audience of your company's main product and is developed from a "problem-solving" perspective, producing one will not go to waste. This is because there are various ways to utilize it, such as using it during sales or including it in email newsletters. For example, if your main business is supporting companies with their digital marketing, you could target people who are considering setting up new owned media on their own websites.
In that case, you will be happy to have materials that provide basic knowledge about owned media. On top of that, you should also consider the actions that customers can expect to take. [Step 2] Decide on a theme and purpose Once you have determined the target audience for your white paper, narrow down the topic. At this time, the hint for deciding on a theme lies in "common issues faced by the target demographic." For example, if you are a beginner who has your own website but wants to build an owned media for the first time, it is important to understand the background of why owned media is necessary in the first place.