Views: The total number of views your channel (or video) received

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Watch time: The total number of time (in hours) people watched your videos

Subscribers: How many new subscribers you’ve austria b2b leads gained within a given timeframe

Average view duration: The average length (in seconds) of video playback

Average percentage viewed: The average percentage of a video watched during playback

Impressions: The number of times your video thumbnails or previews were presented to viewers

Impressions click-through rate: How often viewers clicked to view a video after seeing a preview or video suggestion for it

Likes (vs dislikes): The ratio of “thumbs up” versus “thumbs down” ratings on a video

End screen element click rate: How often viewers clicked your end screen following a video

Awareness metrics
How viewers find this video: Percentage of viewers from sources such as suggested videos, YouTube search, playlists, browse features and more

Impressions and how they led to watch time: A visual representation of how many thumbnail impressions a video received and the number of views that resulted from it