The difference between traditional retail and D2C

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Bypassing intermediaries, the manufacturer fully controls all stages of interaction with the end consumer. An additional advantage here is that the brand always knows its consumers better, and therefore is able to establish more effective communication with them.

Some large companies refuse to place their morocco telegram database products even on marketplaces. For example, last year Nike ended its cooperation with eBay and Amazon, announcing that it would focus on sales through the official website.

However, only recognizable and popular brands can afford this. For the rest, multichannel sales will continue to be an effective means of increasing audience reach and increasing conversion.

CDP Distribution
Companies are looking to collect more and more data about their current customers, including their online behavior and all channels of communication with the store. As a significant portion of customer activity shifts online, tools are needed to help collect and structure online user data.

CRM systems that are widely used today do not allow taking into account the online activity of consumers, while CDP (customer data platform) platforms provide such an opportunity. They were originally developed specifically for processing and storing the digital footprint of users. A digital footprint is understood as a set of information that a person leaves about himself online, for example, the history of visiting websites, interaction with content, sessions in the application, etc.