Top 3 Facebook stats every marketer should know

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To sell directly on social media, marketers typically must link their ecommerce platform to their enterprise social media management tool. Sprout integrates with two ecommerce platforms: Shopify and WooCommerce.

How does Sprout work with Shopify and WooCommerce? Marketers can set up their social commerce shops by integrating their preferred ecommerce platform with Sprout Social.

Sprout Social's social commerce catalog feature, displaying belgium b2b leads items available for sale in a brand's Facebook Shop.
Once the platforms are connected, you can curate your shop by selecting which listings you’d like to promote on social. Listings can also be promoted in scheduled content using custom product links, turning social into your new storefront.

Enterprise social media management is your tech stack’s missing piece
Social data can do more than just connect the dots between strategy and ROI. When it’s used in collaboration with other enterprise tools, it can provide the insights needed to drive proactive decisions.

To put it simply: When you invest in social data, you invest in future-proofing your business for the road ahead.

Use Sprout Social to create clear links between your social strategy and business impact. Learn more about our enterprise-level social media management software today.


Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook statistics will give you the insights you need to update your Facebook marketing strategy.

Even after all this time, Facebook continues to be the most popular social media platform with the largest user base across all platforms. Understanding statistics around its usage, demographics, marketing uses and more can help inform your marketing strategy.

So without further ado, let’s dig in.

Facebook usage statistics
Facebook user statistics
Facebook audience and demographics statistics
Facebook advertising and marketing statistics
Facebook engagement statistics