Emeritus of Psychology and Marketing

hasibaakterss3309 · Post by **hasibaakterss3309** » Wed Jan 22, 2025 9:54 am

Josh Kaufman offers a compelling alternative to formal business education, enabling readers to develop and apply key business skills in an accessible and effective way.

8. “Influence, New and Expanded: The Psychology of Persuasion” (Robert B. Cialdini)

business books
Source: Medium.
Robert B. Cialdini is Professor at Arizona State senegal telegram database University and one of the foremost experts in the field of influence and persuasion.

He is known for his extensive research on the psychological factors that influence human decisions.

In “Influence, New and Expanded,” he explores the fundamental principles behind persuasion and how these can be ethically applied in a variety of situations, including branding, marketing, and sales.

The expanded edition of the original book incorporates new studies and case studies that demonstrate the continued effectiveness of its principles in the modern world.