Backlinks send referral traffic to your page

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Google finds new pages through backlinks
Google's web crawlers (Googlebot) use links to find new pages on the web. It's one of the main methods of discovering, crawling, and indexing content.

You can think of links as Google's way of browsing the web. A link from a trusted source will help your content get indexed faster by Google.

Google Crawlers and Backlinks
Backlinks strengthen your trustworthiness and credibility
Quality links from trusted, authoritative sources help you achieve better rankings and build trust and credibility as a business.

Think about it this way: Let's say you own a tech startup. Chances are, not many people know about your company (yet).

If you can get some media coverage and a link dentist data from TechCrunch, it will boost your credibility.

If you then get links from Le Monde, Les Echos and Wired, you have serious industry authority (and relevant contextual links) for your website.

In addition to being good for your site's SEO, having journalists and editors from key publications in your industry choose to link to you shows that your business is being talked about a lot.

backlinks transfer authority
When the web first launched, links were only for navigation. In its most simplistic form, the purpose of links is to take browsers from page A to page B, not only within a single website but also between different sites.

While links are now used in Google's algorithm, the principle hasn't changed: great links send valuable traffic to your page.

If we go back to the example above, relevant press coverage can send interested readers to your site. This helps introduce your brand to new audiences who could convert into customers.