Humanize your communication
Unlike LinkedIn , where the content is more geared towards a corporate audience and uses more serious language, many people access Instagram precisely looking for entertainment.
Many people want to interact with friends, family, content producers, and celebrities.
You can use more serious language, share tips, sell your solution, but your philippines code number communication must have at least 1% entertainment, whether to inspire, entertain or attract attention through emotion .
Furthermore, entertainment content is one of the most viral content formats on Instagram, as it is capable of connecting with users and is shared more quickly.
One way to make communication more human is to post content featuring real people, from employees to the company's CEO.
For these tricks to work, you must know your audience, their age, the language they use, their lifestyle, among other information.
This way, you can create content that everyone understands, and you can tell stories that connect with each person’s life.
Have a posting frequency
As we mentioned previously, one of the mistakes that harms the visibility and reach of a profile is not posting frequently.
Creating a publishing calendar, with pre-defined format, caption, day and time, will give you short and long-term results.
However, before starting this process, know what your goals are on the network, what you want to achieve and where you want to direct this audience.
Furthermore, this schedule helps you to have consistency in your posts and saves your team time, as they can all be produced in just one day, or one week.
Don't forget to look at the platform's current data and consider your consumer's purchasing journey.
To understand more about this subject, read the articles we provide below.
Why and how to map the customer journey?
How to find customers to pre-sell?