The method is suitable when the product is local and it is necessary to test major changes in the business model, or try a completely new product. For example, the unmanned taxi that Yandex is testing in one of the districts of Moscow. If the results are positive, the product can be scaled to the rest of the audience.and it is necessary to test major changes to the business model, or try a completely new product. For example, a driverless taxi, which Yandex is testing in one of the districts of Moscow. If the results are positive, the product can be scaled to the rest of the audience.es-models, or try a completely new product. For example, a driverless taxi, whichYandex is operating in one of Moscow's districts. If the results are positive, the product can be scaled up to the rest of the audience.the results will be positive, the product can be scaled up throughout the worldsteel audience.
Let's practice choosing a hypothesis testing method for a specific situation.
Exercise
You want to increase the number of orders through a service that delivers ready japan email list -made food from restaurants. One way to do this is to add the ability to order products from stores in the delivery area. How will you check whether the new service will be popular with users?
Conduct an A/B test
Add the ability to use the service only in one area of the city
Add a new service section to the fake door service application
Organize usability testing
Where can I learn more about A/B testing?
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